Strategic Consulting Services
Tailored advisory for technology businesses at every stage of growth — from ideation to scale.
Digital Transformation Strategy
Navigate the complexity of digital change with a clear, actionable roadmap. From assessing your current digital maturity to designing the future state, Mark works alongside leadership teams to ensure technology investments deliver measurable business outcomes.
- Digital maturity assessment and roadmap
- Technology stack evaluation and selection
- Change management and stakeholder alignment
- ROI-driven implementation planning
Product Strategy & Product-Market Fit
Define, validate, and refine products that resonate with your target market. Drawing on decades of product management experience across mobile, IoT, AR, and SaaS, Mark helps teams build products that customers actually want.
- Product vision and strategy development
- Market research and customer validation
- Feature prioritisation and roadmap design
- Competitive positioning and differentiation
CEO & Founder Advisory
Strategic counsel for leaders navigating the challenges of scaling a technology business. As a mentor to CEOs through the Royal Academy of Engineering and multiple global incubators, Mark provides the sounding board that every leader needs.
- Leadership coaching and strategic guidance
- Board-level advisory and governance
- Fundraising strategy and investor readiness
- Exit planning and strategic partnerships
Go-to-Market & Growth Strategy
Launch confidently with data-driven go-to-market strategies. From value proposition design to channel development and customer outreach, Mark ensures your market entry is precise, efficient, and scalable.
- Go-to-market plan development
- Value proposition and messaging
- Channel and partnership strategy
- Growth metrics and KPI frameworks
Sales Process & Business Model Development
Optimise your sales funnels and design business models that drive sustainable revenue. Mark has helped clients increase sales by 25% through proactive strategy, restructure pricing models, and build repeatable sales processes that scale.
- Sales funnel analysis and optimisation
- Business model canvas development
- Pricing strategy and revenue modelling
- CRM and sales process implementation
XR & Emerging Technology Strategy
As Executive Director of the AREA, Mark is uniquely positioned to help organisations leverage AR, VR, and XR for competitive advantage. From building the business case to implementation planning, gain confidence in emerging tech investment.
- AR/VR/XR business case development
- Enterprise AR adoption roadmap
- ROI modelling for emerging technology
- Ecosystem and vendor evaluation
How We Work Together
Flexible engagement models designed to fit your stage and budget.
Advisory Retainer
Ongoing strategic counsel — regular calls, board attendance, and on-demand guidance for CEOs and founders.
Project-Based
Focused engagements like go-to-market plans, product strategy sprints, or business model design — typically 4–12 weeks.
Workshop & Mentoring
Half-day or full-day intensive sessions for leadership teams, incubator cohorts, or board-level strategy alignment.